{"id":4243,"date":"2026-01-31T00:12:17","date_gmt":"2026-01-30T16:12:17","guid":{"rendered":"https:\/\/heyadigi.com\/en\/?p=4243"},"modified":"2026-02-02T15:22:03","modified_gmt":"2026-02-02T07:22:03","slug":"ai-max-for-search","status":"publish","type":"post","link":"https:\/\/heyadigi.com\/en\/mkt-know-how\/online-ads\/ai-max-for-search\/","title":{"rendered":"AI Max for Search Advertising: How Businesses Can Improve Customer Acquisition Efficiency in the AIO Era"},"content":{"rendered":"\n<p>In the current era of rapid change in the Google search ecosystem, marketers are facing unprecedented challenges and opportunities. As AI Overviews (AIO) increasingly dominate prime positions on Search Results Pages (SERPs), the &#8220;zero-click&#8221; phenomenon threatens traditional SEO and SEM traffic. However, Google&#8217;s&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/15910366\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>AI Max for Search<\/strong><\/a>&nbsp;is not just another black-box tool; it&#8217;s a powerful optimization layer for existing search ads, designed to help advertisers regain control in the AI-driven search environment.<\/p>\n\n\n\n<p>For B2B companies with long transformation paths and sparse data, AI Max can be both a cure and a poison &#8211; the key lies in how you set your strategy. This article will delve into the operating principles of AI Max, its differences from Performance Max (PMax), and provide specific operational guidelines for the B2B industry, teaching you how to master this powerful tool through &#8220;micro-transformation&#8221; and &#8220;controlled experimentation.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-accent-5-background-color has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-rank-math-toc-block\" style=\"font-size:1.1rem;line-height:1.5\" id=\"rank-math-toc\"><div><strong>\u5167\u5bb9\u6458\u8981<\/strong> <\/div><nav><ul><li class=\"\"><a href=\"#\u4e00\u3001-\u4ec0\u9ebc\u662f-ai-max-\u641c\u5c0b\u5ee3\u544a\uff1f\u91d0\u6e05\u8ff7\u601d\u8207\u6838\u5fc3\u529f\u80fd\">I. What is AI Max for Search? Clarifying Misconceptions and Core Functions<\/a><\/li><li class=\"\"><a href=\"#\u4e8c\u3001-ai-max-\u8207-ai-overviews-aio-\u7684\u89aa\u5bc6\u95dc\u4fc2\">II. The Two-Sided Mirror of Advantages and Challenges: AI Max&#8217;s Light and Shadow<\/a><\/li><li class=\"\"><a href=\"#\u4e8c\u3001-ai-max-\u8207-ai-overviews-aio-\u7684\u89aa\u5bc6\u95dc\u4fc2-1\">III. The Close Relationship Between AI Max for Search and AI Overviews (AIO)<\/a><\/li><li class=\"\"><a href=\"#\u4e09\u3001-ai-max-vs-\u50b3\u7d71\u641c\u5c0b\u5ee3\u544a-vs-p-max\uff1a\u9078\u64c7\u54ea\u4e00\u500b\uff1f\">IV. AI Max for Search vs. Traditional Search Advertising vs. PMax<\/a><\/li><li class=\"\"><a href=\"#\u56db\u3001-b-2-b-\u6295\u653e\u5be6\u6230\uff1a\u5982\u4f55\u89e3\u6c7a\u300c\u6578\u64da\u7a00\u758f\u300d\u8207\u300c\u9810\u7b97\u9650\u5236\u300d\uff1f\">V. B2B Deployment Practice: How to Solve the Problems of &#8220;Data Sparsity&#8221; and &#8220;Budget Constraints&#8221;?<\/a><\/li><li class=\"\"><a href=\"#\u4e94\u3001-\u5b78\u7fd2\u671f-learning-period-\uff1a\u8010\u5fc3\u662f\u6700\u5927\u7684\u7f8e\u5fb7\">VI. Learning Period: Patience is the greatest virtue<\/a><\/li><li class=\"\"><a href=\"#\u516d\u3001-\u6295\u653e\u5be6\u6230\u5efa\u8b70\uff1a\u5982\u4f55\u5b89\u5168\u5730\u6e2c\u8a66-ai-max\uff1f\">VII. Practical Deployment Suggestions: How to Safely Test AI Max?<\/a><\/li><li class=\"\"><a href=\"#\u4e03\u3001-\u7d50\u8a9e\uff1a\u64c1\u62b1-ai\uff0c\u4f46\u4fdd\u6301\u638c\u63a7\">Conclusion: Embrace AI, but maintain control.<\/a><\/li><\/ul><\/nav><\/div>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"\u4e00\u3001-\u4ec0\u9ebc\u662f-ai-max-\u641c\u5c0b\u5ee3\u544a\uff1f\u91d0\u6e05\u8ff7\u601d\u8207\u6838\u5fc3\u529f\u80fd\">I. What is AI Max for Search? Clarifying Misconceptions and Core Functions<\/h2>\n\n\n\n<p>First, we must clarify a common misconception:&nbsp;<strong>AI Max is not a separate campaign type<\/strong>&nbsp;. You don&#8217;t need to create a new campaign like you would PMax. AI Max is an &#8220;optimization layer&#8221; that can be added to an existing search campaign.<\/p>\n\n\n\n<p>Its core logic is to leverage Google&#8217;s most advanced AI technology to instantly optimize your ads, driving higher business value. This is mainly reflected in the following three core functions:<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<p class=\"has-text-align-center has-large-font-size\" id=\"write-a-heading-that-captivates-your-audience\"><strong>AI Max for Search Ads&nbsp;Enable Advanced AI Enhancements<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-99debfb3 wp-block-columns-is-layout-flex tw-block-animation tw-animation-fade-in-up\" style=\"padding-right:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-column has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-d5111bad0560501bec77932f1ae923bf is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:40px;padding-right:18px;padding-bottom:40px;padding-left:18px\">\n<p class=\"has-xx-large-font-size\" style=\"line-height:1.1\">01<\/p>\n\n\n\n<p class=\"has-large-font-size\" style=\"margin-top:4px;line-height:1.4\"><strong>Intelligent Keyword Matching<\/strong><\/p>\n\n\n\n<p style=\"margin-top:4px;line-height:1.4\">Expand keyword reach using keywordless matching and broad match expansion targeting<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-73755c7579dc84fcdb6518fb690cb14b is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:40px;padding-right:32px;padding-bottom:40px;padding-left:32px\">\n<p class=\"has-xx-large-font-size\" style=\"line-height:1.1\">02<\/p>\n\n\n\n<p class=\"has-large-font-size\" style=\"margin-top:4px;line-height:1.4\"><strong>Dynamic Copywriting Generation<\/strong><\/p>\n\n\n\n<p style=\"margin-top:4px;line-height:1.4\">Formerly known as&nbsp;<strong>Automatically Created Assets (ACA)<\/strong>, AI Max dynamically generates headlines, descriptions, and display paths.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-2-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-ff2ec9da7901b2704b41b5a64896907e is-layout-flow wp-block-column-is-layout-flow\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;padding-top:40px;padding-right:32px;padding-bottom:40px;padding-left:32px\">\n<p class=\"has-xx-large-font-size\" style=\"line-height:1.1\">03<\/p>\n\n\n\n<p class=\"has-large-font-size\" style=\"margin-top:4px;line-height:1.4\"><strong>Automatic Landing Page<\/strong><\/p>\n\n\n\n<p style=\"margin-top:4px;line-height:1.4\">Directing users to the most relevant landing page improves conversion rates.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u641c\u5c0b\u5b57\u8a5e\u5339\u914d-search-term-matching\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.821), 1.7rem);\">1. Smarter Keyword Matching<\/h3>\n\n\n\n<p>Traditional search advertising relies on the keywords we set. However, 15% of Google searches every day are entirely new queries never before seen. AI Max uses&nbsp;<strong>Broad Match<\/strong>&nbsp;expansion technology combined with real-time intent analysis and keywordless targeting to expand keyword reach, helping your ads reach search terms that are &#8220;not on your keyword list but have high conversion intent.&#8221; This means the system is no longer just &#8220;keyword-based,&#8221; but &#8220;people-based,&#8221; analyzing the user&#8217;s context to decide whether to bid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u7d20\u6750\u512a\u5316-asset-optimization\">2. Dynamic Ad Copy Generation<\/h3>\n\n\n\n<p>This is another major highlight of AI Max. The system automatically adjusts your ad titles, descriptions, and even dynamically selects the most relevant website landing page based on the user&#8217;s specific search query.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Example scenario:<\/strong>&nbsp;If a user searches for &#8220;enterprise-level CRM integration solution&#8221;, AI Max may automatically crawl the page on your website related to &#8220;API integration&#8221; as the landing page and adjust the ad copy to emphasize &#8220;seamless integration&#8221; instead of just displaying the general homepage or product page.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/heyadigi.com\/en\/wp-content\/uploads\/sites\/2\/ai-max-for-search.webp\" alt=\"Google AI Max for Search\" class=\"wp-image-4249\" srcset=\"https:\/\/heyadigi.com\/en\/wp-content\/uploads\/sites\/2\/ai-max-for-search.webp 800w, https:\/\/heyadigi.com\/en\/wp-content\/uploads\/sites\/2\/ai-max-for-search-300x171.webp 300w, https:\/\/heyadigi.com\/en\/wp-content\/uploads\/sites\/2\/ai-max-for-search-768x437.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u52d5\u614b\u6587\u6848\u751f\u6210-asset-optimization\" style=\"font-size:clamp(1.125rem, 1.125rem + ((1vw - 0.2rem) * 0.821), 1.7rem);\">3. Automatic Landing Page Selection<\/h3>\n\n\n\n<p>Based on users&#8217; search queries, Google can direct them to the most relevant pages on your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"\u4e8c\u3001-ai-max-\u8207-ai-overviews-aio-\u7684\u89aa\u5bc6\u95dc\u4fc2\">II. The Two-Sided Mirror of Advantages and Challenges: AI Max&#8217;s Light and Shadow<\/h2>\n\n\n\n<div class=\"wp-block-group has-accent-5-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained tw-block-animation tw-animation-fade-in-up\" style=\"border-top-left-radius:20px;border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px\">\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-4b47329e wp-block-columns-is-layout-flex tw-large-gap\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"first-item\">Benefit Analysis (Pros)<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-tw-border-inner\">\n<li><strong>Reach the Infinite:<\/strong>&nbsp;Uncover hidden search terms.<\/li>\n\n\n\n<li><strong>Instant Copywriting Killer:<\/strong>&nbsp;Automatically generate high-click copy.<\/li>\n\n\n\n<li><strong>A leap in efficiency:<\/strong>&nbsp;automating cumbersome setup.<\/li>\n\n\n\n<li><strong>Flexible control:<\/strong>&nbsp;Retain the right to exclude geographical and brand information.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"second-item\">Potential Challenges (Cons)<\/h3>\n\n\n\n<ul class=\"wp-block-list is-style-tw-border-inner\">\n<li><strong>Traffic fluctuations:<\/strong>&nbsp;Low-intent traffic may be introduced initially.<\/li>\n\n\n\n<li><strong>Brand Deviation:<\/strong>&nbsp;AI copywriting occasionally deviates from the norm.<\/li>\n\n\n\n<li><strong>Budget depletion:<\/strong>&nbsp;Automation may accelerate budget exhaustion.<\/li>\n\n\n\n<li><strong>Transparency:<\/strong>&nbsp;Lower than manual bidding; requires smart bidding.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"\u4e8c\u3001-ai-max-\u8207-ai-overviews-aio-\u7684\u89aa\u5bc6\u95dc\u4fc2-1\">III. The Close Relationship Between AI Max for Search and AI Overviews (AIO)<\/h2>\n\n\n\n<p>Many marketers worry that Google&#8217;s&nbsp;<strong>AI Overviews (AIO)<\/strong>&nbsp;\u2014AI-generated summary answers at the top of search results\u2014will steal users&#8217; attention and lead to lower click-through rates. This is a valid concern, but AI Max was created to address this issue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u61c9\u5c0d\u300c\u96f6\u9ede\u64ca\u300d\u8da8\u52e2\">Addressing the &#8220;Zero Click&#8221; Trend<\/h3>\n\n\n\n<p>In the era of AIO (AI Intelligence), simple information queries are often answered on search pages, without users needing to click through to websites. However, AI Max excels at capturing&nbsp;<strong>&#8220;complex intents<\/strong>&nbsp;.&#8221; When users make deeper, more business-intentioned queries, AI Max can understand these subtle differences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6436\u4f54-aio-\u7248\u4f4d\">Seize the AIO section<\/h3>\n\n\n\n<p>More importantly, AI Max-optimized ads have higher relevance and structured data, increasing the chances of them&nbsp;<strong>appearing directly within or around the AI \u200b\u200bOverview block<\/strong>&nbsp;. Through more precise intent matching, your ads are no longer content excluded by AIO, but rather become part of the AIO&#8217;s response, thus gaining high-quality clicks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e09\u3001-ai-max-vs-\u50b3\u7d71\u641c\u5c0b\u5ee3\u544a-vs-p-max\uff1a\u9078\u64c7\u54ea\u4e00\u500b\uff1f\">IV. AI Max for Search vs. Traditional Search Advertising vs. PMax<\/h2>\n\n\n\n<p>When on a limited budget, understanding the positioning of different tools is crucial. Here is a comparison of the key differences between the three:<\/p>\n\n\n\n<figure class=\"wp-block-table tw-block-animation tw-animation-fade-in-up\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Comparison Items<\/strong><\/th><th><strong>Traditional Search Advertising<\/strong><\/th><th>AI Max for Search<\/th><th>Performance Max (PMax)<\/th><\/tr><\/thead><tbody><tr><td><strong><strong>Core Mechanism<\/strong><\/strong><\/td><td>Keyword-driven, manual control high<\/td><td><strong>Search intent driven<\/strong>&nbsp;, AI optimization layer based on existing search ads<\/td><td><strong>Audience and conversion driven<\/strong>&nbsp;, omnichannel automation<\/td><\/tr><tr><td><strong><strong>Advertising space<\/strong><\/strong><\/td><td>Search results page<\/td><td>Search results page + AIO related sections<\/td><td>Cross-platform (Search, YouTube, Display, Gmail, Maps)<\/td><\/tr><tr><td><strong><strong>Data requirements<\/strong><\/strong><\/td><td>The value is low and can be determined manually.<\/td><td><strong>Higher<\/strong>&nbsp;(100+ conversions per month recommended for optimal performance)<\/td><td>High (recommended conversion rate: 60+ per month)<\/td><\/tr><tr><td><strong><strong>Budget sensitivity<\/strong><\/strong><\/td><td>Low<\/td><td><strong>Higher<\/strong>&nbsp;(suggested budget: 15 times tCPA)<\/td><td>High (recommended budget is 3 times tCPA)<\/td><\/tr><tr><td><strong><strong>Applicable Scenarios<\/strong><\/strong><\/td><td>Extremely low budget, requires absolute control, website changes frequently<\/td><td>Mature accounts looking to increase search traffic and optimize CPA<\/td><td>Brands looking for one-stop access to all Google traffic<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>HeyaDigi experts point out that&nbsp;budget sensitivity<\/strong>&nbsp;is particularly noteworthy. Based on industry experience and official recommendations, AI Max requires a higher budget buffer than PMax (15x tCPA vs. 3x tCPA) to effectively learn and expand its broad comparisons. This presents a relatively high barrier for B2B advertisers, and we will explore how to overcome this challenge in later chapters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"\u56db\u3001-b-2-b-\u6295\u653e\u5be6\u6230\uff1a\u5982\u4f55\u89e3\u6c7a\u300c\u6578\u64da\u7a00\u758f\u300d\u8207\u300c\u9810\u7b97\u9650\u5236\u300d\uff1f\">V. B2B Deployment Practice: How to Solve the Problems of &#8220;Data Sparsity&#8221; and &#8220;Budget Constraints&#8221;?<\/h2>\n\n\n\n<p>You may have heard the advice, &#8220;B2B conversions are too low to be suitable for AI advertising.&#8221; This statement is only half true. B2B advertising does indeed generate fewer conversions compared to B2C (perhaps only 10 leads per month), far below AI Max&#8217;s recommended 100 conversions per month. If &#8220;sales&#8221; or &#8220;inquiries&#8221; are the sole objective, AI Max will indeed struggle to optimize due to insufficient data.<\/p>\n\n\n\n<p><strong>Solution: Micro-conversion strategy<\/strong><\/p>\n\n\n\n<p>We shouldn&#8217;t abandon the powerful capabilities of AI, but rather change the data that &#8220;feeds&#8221; it. By setting micro-transformations, we can artificially increase the amount of transformed data, giving AI a path to follow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6b65\u9a5f-1-\uff1a\u5b9a\u7fa9\u5fae\u8f49\u63db\u8a0a\u865f\">Step 1: Define the micro-conversion signal<\/h3>\n\n\n\n<p>Beyond the final &#8220;Contact Us&#8221; form, identify other valuable behaviors throughout the user journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Download the product white paper or case study.<\/li>\n\n\n\n<li>Viewing the pricing page for more than 30 seconds (Pricing Page View)<\/li>\n\n\n\n<li>Over 75% of viewers watched the product demonstration videos.<\/li>\n\n\n\n<li>Subscribe to the newsletter (Newsletter Signup)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"\u6b65\u9a5f-2-\uff1a\u8ce6\u4e88\u50f9\u503c-value-based-bidding\">Step 2: Assigning Value (Value-Based Bidding)<\/h3>\n\n\n\n<p>This step is crucial. You need to tell the AI \u200b\u200bthe &#8220;relative value&#8221; of these actions. For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Request for Quotation (Macro):<\/strong>&nbsp;Set value $100 USD<\/li>\n\n\n\n<li><strong>White Paper Download (Micro):<\/strong>&nbsp;Valued at $20 USD<\/li>\n\n\n\n<li><strong>Micro Newsletter Subscription:<\/strong>&nbsp;Set at $5 USD<\/li>\n<\/ul>\n\n\n\n<p>In this way, what was originally only 10 inquiries per month (total value of $1000) became 10 inquiries + 50 downloads + 100 subscriptions. The number of data points exploded from 10 to 160. AIMax then had enough data to learn what kind of users would produce high-value behaviors, and thus optimize its bidding.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u4e94\u3001-\u5b78\u7fd2\u671f-learning-period-\uff1a\u8010\u5fc3\u662f\u6700\u5927\u7684\u7f8e\u5fb7\">VI. Learning Period: Patience is the greatest virtue<\/h2>\n\n\n\n<p>When starting AI Max, the most common reason for failure is not incorrect settings, but&nbsp;<strong>&#8220;premature intervention&#8221;<\/strong>&nbsp;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-\u5b78\u7fd2\u671f\u5728\u505a\u4ec0\u9ebc\uff1f\">1. What does AI Max doing during the learning period?<\/h3>\n\n\n\n<p>When you activate AI Max, the system enters &#8220;learning mode.&#8221; This is like sending AI to school; it needs time to be tested across different times, places, devices, and audiences. During this period (usually 1-2 weeks), CPA may fluctuate, and conversion costs may temporarily increase. This is normal as the AI \u200b\u200bcalibrates its bidding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-\u70ba\u4ec0\u9ebc\u4e0d\u8981\u983b\u7e41\u8abf\u6574\uff1f\">2. Why shouldn&#8217;t you adjust it too frequently?<\/h3>\n\n\n\n<p>Many advertisers, seeing poor results in the first three days, rush to change their budgets or copy. Remember:&nbsp;<strong>major changes reset the learning period<\/strong>&nbsp;. If you change the learning materials before the AI \u200b\u200bhas finished its first lesson, it will never learn how to optimize your ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"\u516d\u3001-\u6295\u653e\u5be6\u6230\u5efa\u8b70\uff1a\u5982\u4f55\u5b89\u5168\u5730\u6e2c\u8a66-ai-max\uff1f\">VII. Practical Deployment Suggestions: How to Safely Test AI Max?<\/h2>\n\n\n\n<p>Given AI Max&#8217;s budget constraints and B2B nature, we do not recommend switching the entire account directly. The safest approach is to conduct a&nbsp;<strong>controlled experiment (Campaign Experiment)<\/strong>&nbsp;.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow tw-block-animation tw-animation-fade-in-up\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--20)\">\n<h3 class=\"wp-block-heading\" id=\"\u5b89\u5168\u6e2c\u8a66\u4e09\u90e8\u66f2\uff1a\">The Four Steps of Security Testing:<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create an Experiment:<\/strong>&nbsp;In the Google Ads backend, create an experiment for your existing search advertising campaign. This will create an identical &#8220;experiment group&#8221;.<\/li>\n\n\n\n<li><strong>Budget Split:<\/strong>&nbsp;Set the traffic and budget allocation to&nbsp;<strong>80\/20<\/strong>&nbsp;or&nbsp;<strong>70\/30<\/strong>&nbsp;. That is, reserve 70-80% of the budget for the previously stable advertising campaign (control group), and allocate only 20-30% to the experimental group that has activated AI Max.&nbsp;<em>Expert Tip: Although AI requires a high budget, this ratio can protect your overall marketing performance from collapse during the testing phase, while allowing you to observe the initial performance of AI Max with a low budget (such as changes in CTR and CPC).<\/em><\/li>\n\n\n\n<li><strong>Prerequisites:<\/strong>&nbsp;Before launching the experiment, ensure the campaign is using&nbsp;<strong>conversion-based smart bidding<\/strong>&nbsp;, such as Target CPA or Maximize Conversions. AI Max does not work with Manual CPC.<\/li>\n\n\n\n<li><strong>Manage Negative Keywords<\/strong>&nbsp;: Regularly review reports, proactively add negative keywords, and prevent the budget from being &#8220;eaten up&#8221;.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-contrast-color has-accent-2-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/heyadigi.com\/en\/solutions\/seo\/\" style=\"border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\">Learn About Digital Advertising Services<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-border-color has-accent-2-border-color wp-element-button\" href=\"https:\/\/heyadigi.com\/services\/seo\/\" style=\"border-width:1px;border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-left-radius:30px;border-bottom-right-radius:30px\">View SEO Solutions<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"\u4e03\u3001-\u7d50\u8a9e\uff1a\u64c1\u62b1-ai\uff0c\u4f46\u4fdd\u6301\u638c\u63a7\">Conclusion: Embrace AI, but maintain control.<\/h2>\n\n\n\n<p>AI Max for Search is Google&#8217;s powerful response to the fragmentation of search behavior and the challenges of AIO (AI, Search, and Identification). For B2B companies, although they face the dual hurdles of conversion volume and budget,&nbsp;we can still tame this behemoth through&nbsp;<strong>micro-conversion value setting<\/strong>&nbsp;and&nbsp;<strong>rigorous experimental segmentation .<\/strong><\/p>\n\n\n\n<p>Don&#8217;t expect AI Max to miraculously lower CPA on its first day of launch. Give it enough time to learn, feed it the right data, and verify its effectiveness through experimentation. In the digital marketing battlefield, the winners are often not those with the largest budgets, but those who best understand how to collaborate with AI.<\/p>\n\n\n\n<p><strong>Ready to inject AI power into your B2B advertising campaigns? We suggest you choose a consistently performing campaign now, start a 20% traffic experiment, and witness the potential of AI Max firsthand.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group has-accent-background-color has-background tw-top-shape-organic tw-bottom-shape-organic is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading has-text-align-center\" id=\"\u5e38\u898b\u554f\"><strong><strong>Frequently Asked Questions<\/strong><\/strong><\/h4>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<ol class=\"rank-math-list \">\n<li id=\"faq-question-1768384986000\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">What is AI Max for Search? How does it differ from PMax?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>AI Max is not a standalone ad campaign type, but rather an optimization layer for existing search campaigns, focusing on intelligent keyword matching, dynamic copy generation, and intelligent landing pages. In contrast, Performance Max (PMax) is a cross-platform ad format, covering placements such as YouTube, Gmail, and Display. AI Max allows advertisers to maintain their search ad architecture while leveraging AI to expand traffic.<\/p>\n\n<\/div>\n<\/li>\n<li id=\"faq-question-1768385698534\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">What challenges and risks might be encountered when using AI Max for search ads?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>Potential challenges include the potential for low-intent traffic, the risk of AI-generated content deviating from the brand&#8217;s style, a learning curve of 1-2 weeks in the initial phase, and the possibility of rapid budget depletion. Furthermore, its transparency is relatively lower than manual campaigns, and it requires a smart bidding strategy.<\/p>\n\n<\/div>\n<\/li>\n<li id=\"faq-question-1769775307322\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">Is AI Max suitable for B2B industries with limited budgets?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>A3: It can be used, but the strategy needs to be adjusted. While AI Max ideally recommends a higher budget (approximately 15 times tCPA), B2B companies can feed the AI \u200b\u200benough data through &#8220;micro-conversions&#8221; strategies (such as tracking white paper downloads and video views) and assigning different values. It is also recommended to allocate 20% of the budget for controlled experiments first.<\/p>\n\n<\/div>\n<\/li>\n<li id=\"faq-question-1769775821845\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">How long is the learning period after starting AI Max?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>A4: It is generally recommended to allow 1-2 weeks for a learning period. During this period, the system will test different bid and matching combinations, and fluctuations in performance are normal. It is advisable to avoid frequently changing budgets or target settings before accumulating approximately 50 conversions to prevent resetting the learning progress.<\/p>\n\n<\/div>\n<\/li>\n<\/ol>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the current era of rapid change in the Google search ecosystem, marketers are facing unprecedented challenges and opportunities. As AI Overviews (AIO) increasingly dominate prime positions on Search Results Pages (SERPs), the &#8220;zero-click&#8221; phenomenon threatens traditional SEO and SEM traffic. However, Google&#8217;s&nbsp;AI Max for Search&nbsp;is not just another black-box tool; it&#8217;s a powerful optimization [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-with-sidebar","format":"standard","meta":{"footnotes":""},"categories":[19,1],"tags":[21,49,50,24,29,47],"class_list":{"0":"post-4243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-ads","8":"category-mkt-know-how","9":"tag-ai","10":"tag-ai-max","11":"tag-aio","12":"tag-b2b","13":"tag-google-ads","14":"tag-google-search-ads"},"_links":{"self":[{"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/posts\/4243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/comments?post=4243"}],"version-history":[{"count":10,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/posts\/4243\/revisions"}],"predecessor-version":[{"id":4262,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/posts\/4243\/revisions\/4262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/media\/4248"}],"wp:attachment":[{"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/media?parent=4243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/categories?post=4243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/heyadigi.com\/en\/wp-json\/wp\/v2\/tags?post=4243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}